Consumer Skills
The ability to generate, read, appraise, analyse and use and present digital content responsibly to build self-efficacy, increase understanding and access sexual health informationand healthcare services.
What are the sub-capabilities?
- Platform vernacular and vocabularies (text and image)
- Content creation and distribution/participation
- Self-efficacy when using mHealth/eHealth platforms and interfaces (ie intake surveys, health self-trackers)
What are the core questions?
- How do consumers negotiate and express the diversity of their experiences and identities in digital environments (ranging from social platforms to digital intake surveys)?
- How do consumers ‘code-switch’ around gender and sexual identity, sexual practice, and other aspects of sexual experience (such as sex work) to access services and avoid potential stigma?
- How do consumers seek and share sexual health content in both formal and informal contexts (ie a ‘sexual health intervention’ led by a sexual health organisation vs a peer-to-peer chat vs TikTok ‘sexpert’ influencer?)
The amount of times I’ve been validated and found my experience the same as someone else’s. The conversations I’ve seen on TikTok, a lot of the stuff I know about endo healthcare and everything is what I’ve learned from TikTok. It’s just a place where medical professionals who are accredited OBGYNs and sexologists can share their information that they think is beneficial for people to hear and it doesn’t have an agenda attached to it.
– (Young adult 18-29 workshop participant, DDCSRH)
“I would be hesitant to say that a lot of young people are coming into clinics having seen one TikTok video. I think that’s understandably concerning for a doctor. But, I think to reduce that down to a young person is identifying that source of information was social media initially, and assuming that one thirty second clip of somebody catastrophising a bunch of symptoms was all they looked at, I think this is where some of the miscommunication happens”
– (Young adult 18-29 workshop participant, DDCSRH)
SRH social platforms: What are they? How are they used?
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Consumer Governance